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art direction
working closely with a designer on creative, directing with a strong storyboard
and hands-on guidance from start to finish
new peasant style top
This campaign showcased a top through a series of visually engaging transitions and in-house photography. Each shot highlighting the tops unique details, colors and design.
a week of outfits
A social media animation that features a week of outfits. This was meant to inspire our followers to experiment with their style and celebrate their individuality.
new color pineapple
A new color campaign was a fun and exciting way to introduce the new pineapple collection and showcase the exciting vibrant color.
new collection
promotional video
To promote the newest scrub line "Movement" we paired up with one of our social media influencers for this video. Using a mix of voiceovers, her footage, in-house footage, and more we created this beautiful video that was featured on various platforms. This created lots of engagement on our social media as well as an increase
in sales of the new collection in the days after it was posted.
black friday in july
This social media campaign was a highly effective way to promote the biggest sale of the year. With a visually engaging combination of bold colors, product images, and creative transitions it captures the attention of the audience and helped boost sales ytd by 20%.
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